Who We Are
Sweetpea Gallery is a digital and irl space that supports early career artists. We do this through pop-up gallery installations, online content, and the sale of artwork and marketable goods. Our goal is to engage with young artists and professionals who may not see themselves reflected in the traditional art market.
The name 'Sweetpea Gallery' came to us organically. When we were thinking of a name it was late Spring in Victoria, and we couldn't help but draw inspiration from the flowers and smells that blossom around our city from April to June. What better way to convey a sense of youth, inclusivity, and joyfulness than through flowers?
Sweetpea Gallery was founded by Sophia Seward and Catriona Reid, two emerging arts and culture professionals who met each other through McGill University’s Fridge Door Gallery. As Director and Head Curator of Fridge Door, they successfully coordinated two original exhibitions of student artwork which saw the largest attendance of guests from the Montreal community in the Gallery’s 10+ year history. They have since gone on to work at leading e-commerce businesses, art galleries, and cultural institutions all over the country.
Since working together at Fridge Door, Sophia and Catriona have bonded over a shared passion to create a gallery and digital space for young people that is accessible, engaging, and fun!
We believe creating an accessible space for young artists and collectors, especially members of BIPOC and LGBTQIA+ communities, must be done through an intersectional approach. While we actively seek out artists from diverse backgrounds, we will work to ensure that disabled, BIPOC, LGBTQIA+ artists submit their work to our call outs without hesitation, can attend our pop-up exhibitions freely, and engage enthusiastically with us online.
Every package we send out offsets carbon emissions & our packaging is reused, recyclable, and as minimal as possible. We have built relationships with local manufacturers to create sustainably-made merchandise.